If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Real Estate Marketing and Sales Essentials Steps for Success
Real estate can be a rewarding career – for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales – and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.
User Ratings and Reviews
5 Stars Excellent for new agents or seasoned!
I am an experienced agent, but bought this book after about my first year in the business. I went through a stage where I searched Amazon for all books related to the business of real estate that had good reviews and purchased them. Then it sat on my shelf for about a year or so. Things got so busy and hectic that I didn’t have time to read anything! I moved out of state and started up again in my new location so I had some free time on my hands.
After reading this book, I was sorry I didn’t go through it sooner. Regardless of that – it reminded me of some basic principles that got lost along the way and it was just a fantastic refresher. I HIGHLY recommend this book to new agents and it has certainly earned it’s spot on my book shelf to flip through now and again.
Very few parts of the book I would consider ‘out-dated’ for the way we do business today – it gets back to the basics of selling and client prospecting. There was a time when agents got into this business and didn’t have to learn any of it – clients fell in their lap. The world of real estate is changing and it’s going back to the ‘good ole days’. New agents, relish in the many scripts and suggestions this book will offer to you.
Wishing you all success….
3 Stars More of the same
I was somewhat disappointed in this book. I work for Century21 and had higher expectations. I found the material in this book to be a repeat of all of the other books I’ve read on how to be a top producer. If you REALLY, REALLY want to know how to get listings, I recommend Bill Nasby’s Door to Success CD series. In fact I would recommend any of the Bill Nasby products over what I’ve read by people claiming to have the materials you need to be a top producer.
Related posts:
- The ABCs of Prospecting The Ultimate System for Every Real Estate Sales Professional
- Real Estate Rainmaker – Successful Strategies for Real Estate Marketing
- 1 200 Great Sales Tips for Real Estate Professionals
- My Blue Goose Exploiting The Wow Factor in Real Estate Marketing
- Real Estate Rainmaker Guide to Online Marketing
