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Unleash the power of blogging in your real estate business
Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:
- Develop an effective Internet marketing strategy
- Generate leads consistently at almost no cost
- Define yourself as an expert in a particular area
- Serve your market niche
- Establish long-term relationships with your customers
- Create content that attracts major search engines
- Create buzz about your blog in the media
Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!
User Ratings and Reviews
5 Stars Excellent source for Real Estate Bloggers
There are many great books on blogging, this book in particular was extremely helpful to me as a new blogger not only because it relates specifically to my field, but because it helped me with basics and it was easy to read and follow. The book is up-to-date, filled with great resources and examples and recommend it to anyone who is considering blogging. It talks about subjects like finding your voice to finding your audience in order to be successful at blogging.
1 Star A focus on all the wrong things
I delayed buying this book, hoping that it wouldn’t be as bad as it proved to be.
It’s a muddled brain dump of both good and bad advice about blogging, but with a focus on all the wrong things.
The single biggest problem is that it panders to the standard real estate agent thinking that there’s a magic bullet out there that will give the agent an edge over his or her competitors. The current magic bullet is blogging.
Left out of the books is any serious discussion of what should have been the starting point: a blog can’t attract an audience without a focus on delivering something of value to a targeted audience.
The authors pay modest homage to this concept, but virtually everything they write undermines it. They encourage agents to write about anything and everything, and tell them what they want to hear: you can be an expert simply by claiming to be one and having a blog.
Agents should spend the time learning something substantive that consumers want to know instead of reading this book.
The popularity of this book will do much to undermine any potential value that real estate blogging has to those agents who want to pursue it as a way of developing, honing and communicating real expertise. An army of idiot brokers will, on the advice of the authors, be babbling on with no focus and will discourage anyone from even looking at the occasional good real estate blog.
Real estate blogging, if the authors of this book find an audience that follows their advice, will be just as useless a field of garbage as real estate agent Web sites have become.
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