Selling To The Millennial Generation
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Bridging the Age Groups will BOOST your Business!
The Millennial generation are those, 29 years of age or younger.
Knowing how different generations approach the world can affect your bottom line.
“Most people make a mistake in thinking that everyone views the world just like they do,” says Cam Marston, “but it’s not true. Depending on which generation you belong to, your wants and needs can be completely different.”
Understanding the differences between generations and then using that knowledge in your business can create customers for life.
The views and attitudes of the Millennial generation may look like this:
- Optimistic
- They’ve always been well-cared for.
- Group oriented. They travel in packs.
- Busy and stressed at a young age.
- Future is short term. Instant gratification.
- Raised as their parents’ friends.
- Not adolescents and not yet adults.
- Huge goals, but are clueless on how to achieve them.
- View adulthood as something they’ll get to later. The Millennial at 28 or 29 was the Baby Boomer at 21 years of age.
- Peer-to-peer interaction is important.
How to work with Millennial clients:
- Remember, you can’t look at someone who is 29 years old and think you remember what it was like to be that age and it should be similar. It’s not. Whatever you do must have an immediate application to them.
- “Before the end of this meeting, this is what I’ll do to help you.”
- “Before the end of this phone call, this is how working with me will benefit you.”
- Tailor your business for them. What you do must be unique for them.
- Show interest in them. Spend time with them. Answer questions. Become a non-stressful provider of information.
- Capitalize on the group mentality. Find one that is well respected (not your kid) and take him and a group of his friends out to lunch. Then have them fill out a simple questionnaire about themselves, what makes them different and what those differences would look like in a home. Then teach them. Make them the experts.
- Never sell to this group. Offer to help.
By:
Barney Johnson, is the Broker of Record for Re/Max Crossroads Realty Inc. in Toronto, Ontario, Canada. You can always contact Barney at TopReMax.ca
Tags: Millenial Generation
