Sold Direct Marketing for the Real Estate Pro
Sold Direct Marketing for the Real Estate Pro
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller’s Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.
User Ratings and Reviews
1 Star Get “The Millionaire Real Estate Agent” instead
If you’ve never read anything about marketing yourself as a REALTOR or about branding, you might get some useful information from this book. I thought this book was a total waste of my time. “The Millionaire Real Estate Agent” by Gary Keller gives a more comprehensive explanation of lead generation and how it fits in your overall business plan. On top of that, it was written by someone who has actually sold real estate and been successful at it. Also try “The Brand Called You” by Peter Montoya for branding and direct mail advice.
5 Stars One of the better books on Direct Marketing
This is one of the better books on Direct Marketing written with the Real Estate Agent in mind.
What I really liked about it is that, for once, a book for Real Estate Agents where the author offered out of the box ideas adopted from different successful Direct Marketing strategies.
What you will learn from this book is the importance of content, not just sending “New Listing” and “just Sold” postcards. It covers how to come up with the content, who you should send it to, and the importance of closing the sale.
This book might go over people with absolutely no marketing background, and might be a confirmation of what those experienced marketers already know.
I think every one should have this book and read it. If you don’t get what is being taught in it, reread it or do some research on the subject you did not understand.
I blog on similar topics and I was very delighted to see someone out there published a book specific to real estate.
Tags: business plan, closing the sale, Direct Marketing, Direct Marketing strategies, lead generation, Real Estate Agents, real estate professionals, Realtor, The Brand Called You
