Charles Heflin on the “Future Shock” of Content Syndication

You may want to read Thomas Rozof’s commentary on Content Syndication first, then follow up with Charles Heflin’s view back here.

Their observations, research and developments are indeed revolutionary and ‘bleeding edge’.

Here is Charles Heflin’s view:

The facet of content syndication that blows my mind is its leveraging power.

There is no other single thing in Internet marketing that you can do that holds more leverage than content syndication.

Why?

In a SINGLE move you can (single being the KEY word)…

There is simply NO other more efficient action you can take in Internet marketing today that has more leverage, none. You can effectively narrow your marketing tasks down to simply writing educational, enlightening and entertaining content for your target audience, syndicate that content and watch as your target audience begins to arrive at your website in perpetually growing numbers.

No other form of Internet marketing is this easy and none is more powerful in terms of time spent to reward gained.

Of course to use this leverage you have to go through a paradigm shift in what you “thought” Internet marketing was all about. To use this leverage you must forget marketing and start being educational, enlightening and entertaining to the audience you wish to attract. Then this audience will seek out your wares, no selling required… Sales just happen.

It is a shift away from the “pitch” and into quality of information which leads to sales. Internet consumers are VERY wise these days. They base their judgment of what to buy based on trust and social mention. Consumers are savvy now; they know how to research to find the answers they seek… Are you going to be one that answers those questions in an educational, enlightening or entertaining way or are you just looking for a sale?

To harness the leverage of content syndication you MUST shift your thinking and forget about marketing. As you forget about marketing and focus on delivering quality content, marketing will happen for you automatically. How is this for counter intuitive?

Are you ready for some FUTURE SHOCK? … If not I suggest you get ready. It’s already here and Thomas and I (and our partners and staff) have spent over 4 years researching, testing and visiting Times Square, daily claiming our gold, which nobody else seems to notice… Honest, you should see OUR backpacks! (Read Thomas’ comments about the Times Square gold here.)