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My Blue Goose Exploiting The Wow Factor in Real Estate Marketing
My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation.
The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is placed in a store window at the end of town. The goose becomes a focal point and a lucky charm for the village. The analogy of exploiting something different about a business is used throughout the book.
My Blue Goose is quickly making ground with real estate professionals throughout the country.
User Ratings and Reviews
5 Stars In response to Elizabeth…
Hi Elisabeth:
I just read your review of my book and I am sorry to hear that it failed you. Much of the information in the book represents what only 18% of real estate are doing and yes, some of it is filled with the “you’ve heard it all before” things. This book was meant to speak to the other 82%. Sometimes the answers are not always outside of the box.
What this book does well is it mentions the foundations for real estate marketing and teaches the reader to explore ways to build onto this foundation. It’s only with this foundation that we can all become better real estate marketing professionals.
1 Star You’ve heard it all before
It is ironic that the author warns agents about investing time and money in a real estate course that promises to boost sales because they all tell you the same things (make regular contact via phone calls, mail and personal visits with your “sphere of influence”) and then he essentially repeats that same message himself throughout the book.
I am dismayed that I paid $21.95 for this tiny book with large type, lots of white space and absolutely nothing new to say. Even the realtors he interviewed and quoted were cagey with their advice. No wonder people don’t trust real estate agents if this is what passes for honesty and integrity.
Don’t waste your money or your time on this book. Well, if you can get a hold of a copy for free, it is so incredibly short you won’t waste much time reading it.
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