Archive for December, 2008
Mega Producer Results in Commercial Real Estate A Blueprint for Success
Mega Producer Results in Commercial Real Estate A Blueprint for Success
Finally — a working blueprint for real estate professionals to successfully enter or transition into commercial real estate. Bob Herd provides a personal handbook reference for those contemplating the switch into commercial real estate with stories and advice from someone in the field. Part One deals with the many aspects of commercial real estate – getting started, making the switch, training, client acquisition techniques, specializations, property valuation methods, tax consequences, a 5-year plan, listing proposals, purchases contracts, success patterns of high-producing commercial agents, and two interviews with veteran commercial brokers. Part Two dives into investment types with single-family homes and condos, apartment complexes, office buildings, retail shopping centers, mini-storage facilities, land sales, and mobile home parks.
User Ratings and Reviews
3 Stars Commercial Real Estate
This manuscript is a good beginning for those who are curious. It is also a good pocket guide for those who wish to achieve a quick glance into the working of commercial real estate and the differences that occur with respect to residential.
Real Estate Rainmaker – Successful Strategies for Real Estate Marketing
Real Estate Rainmaker Successful Strategies for Real Estate Marketing
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?
Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.
Real Estate Rainmaker introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System. Following each step of this system, you will learn how to:
* Overcome inevitable market fluctuations faced by all real estate agents and brokers
* Master the latest marketing techniques to increase leads at reduced cost
* Close more prospects by focusing on customer needs
* Boost referrals and maximize profits through customer retention
* Write your own marketing plan in six easy mornings
* Build a Trophy Database and develop an exit strategy to cash out financially independent
Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you ll require to find what you need easily, Real Estate Rainmaker brings you a torrent of indispensable principles, techniques, and savvy insider s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.
“Doing business without marketing is like winking in the dark. You know you re doing it, but nobody else does.” From the Foreword by Laurie Moore-Moore
The real estate industry has never been more active or more competitive than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.
Real Estate Rainmaker introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you ll learn:
* Twenty easy techniques to boost advertising results at no extra cost
* Proven direct response lead generation techniques
* Can t-miss direct marketing copywriting and design secrets
* Unbeatable Internet marketing strategies
* How to build a Trophy Database that really pays off
* And much, much more to generate more leads, more sales
Don t let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker start making you a rainmaker today.
User Ratings and Reviews
3 Stars outdated
This book has some good things but the links to resources are very outdated. A good deal of them either don’t exist anymore or are something other than what is indicated.
5 Stars Successful Strategies for Real Estate Marketing
I am new in the real estate industry and I know that I will be using ideas from this book in my first direct marketing campaign. The case studies were fantastic.
Tags: rainmaker, Real Estate Marketing, Real Estate Rainmaker, Strategies
Realty Blogging
Unleash the power of blogging in your real estate business
Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:
- Develop an effective Internet marketing strategy
- Generate leads consistently at almost no cost
- Define yourself as an expert in a particular area
- Serve your market niche
- Establish long-term relationships with your customers
- Create content that attracts major search engines
- Create buzz about your blog in the media
Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!
User Ratings and Reviews
5 Stars Excellent source for Real Estate Bloggers
There are many great books on blogging, this book in particular was extremely helpful to me as a new blogger not only because it relates specifically to my field, but because it helped me with basics and it was easy to read and follow. The book is up-to-date, filled with great resources and examples and recommend it to anyone who is considering blogging. It talks about subjects like finding your voice to finding your audience in order to be successful at blogging.
1 Star A focus on all the wrong things
I delayed buying this book, hoping that it wouldn’t be as bad as it proved to be.
It’s a muddled brain dump of both good and bad advice about blogging, but with a focus on all the wrong things.
The single biggest problem is that it panders to the standard real estate agent thinking that there’s a magic bullet out there that will give the agent an edge over his or her competitors. The current magic bullet is blogging.
Left out of the books is any serious discussion of what should have been the starting point: a blog can’t attract an audience without a focus on delivering something of value to a targeted audience.
The authors pay modest homage to this concept, but virtually everything they write undermines it. They encourage agents to write about anything and everything, and tell them what they want to hear: you can be an expert simply by claiming to be one and having a blog.
Agents should spend the time learning something substantive that consumers want to know instead of reading this book.
The popularity of this book will do much to undermine any potential value that real estate blogging has to those agents who want to pursue it as a way of developing, honing and communicating real expertise. An army of idiot brokers will, on the advice of the authors, be babbling on with no focus and will discourage anyone from even looking at the occasional good real estate blog.
Real estate blogging, if the authors of this book find an audience that follows their advice, will be just as useless a field of garbage as real estate agent Web sites have become.
Tags: blogging, Internet marketing strategy, marketing tool, online marketing, real estate, real estate business, Realty Blogging
Real Estate Advertising Made Easy
Real Estate Advertising Made Easy
Real Estate Advertising Made Easy is a complete marketing tool for anyone interested in real estate. For the real estate professional, the mix and match format to ad writing assists to provide an effective advertisement either for a classified ad or a ‘spec’ sheet. In addition, the sales strategies, checklists and action plans will assist in career planning to the professional continually honing their skills level. For anyone interested in real estate, the mix and match section will prove invaluable to the creation of effective marketing techniques.
User Ratings and Reviews
1 Star Never Received From Amazon
This is the only item I have ever oredered and pay for from Amazon that I did not recieve.
4 Stars Real Estate Advertising Made Easy
Very easy to use and helpful in prompting creative wording for each individual listings.
Tags: action plans, classified ad, Real Estate Advertising, real estate professional
Sold Direct Marketing for the Real Estate Pro
Sold Direct Marketing for the Real Estate Pro
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller’s Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.
User Ratings and Reviews
1 Star Get “The Millionaire Real Estate Agent” instead
If you’ve never read anything about marketing yourself as a REALTOR or about branding, you might get some useful information from this book. I thought this book was a total waste of my time. “The Millionaire Real Estate Agent” by Gary Keller gives a more comprehensive explanation of lead generation and how it fits in your overall business plan. On top of that, it was written by someone who has actually sold real estate and been successful at it. Also try “The Brand Called You” by Peter Montoya for branding and direct mail advice.
5 Stars One of the better books on Direct Marketing
This is one of the better books on Direct Marketing written with the Real Estate Agent in mind.
What I really liked about it is that, for once, a book for Real Estate Agents where the author offered out of the box ideas adopted from different successful Direct Marketing strategies.
What you will learn from this book is the importance of content, not just sending “New Listing” and “just Sold” postcards. It covers how to come up with the content, who you should send it to, and the importance of closing the sale.
This book might go over people with absolutely no marketing background, and might be a confirmation of what those experienced marketers already know.
I think every one should have this book and read it. If you don’t get what is being taught in it, reread it or do some research on the subject you did not understand.
I blog on similar topics and I was very delighted to see someone out there published a book specific to real estate.
Tags: business plan, closing the sale, Direct Marketing, Direct Marketing strategies, lead generation, Real Estate Agents, real estate professionals, Realtor, The Brand Called You
Guerrilla Marketing for Mortgage Brokers How to Steal Customers From Your Competition
Guerrilla Marketing for Mortgage Brokers How to Steal Customers From Your Competition
Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your Competition is a ground-breaking new marketing book by Certified Guerrilla Marketing Coach David L. Hancock and was inspired by Jay Conrad Levinson the author of the best-selling marketing series in history “Guerrilla Marketing.” His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Since the information within is top secret, please do not share this book with anyone else. You will only be aiding your competition. If you are interested in generating profits for your loan origination business, this is the right place for you to be looking. Every chapter you will find invaluable information that can contribute mightily to the profitability of your business. Inside you’ll learn how to think and market like a guerrilla and crush your competitors and discover exactly why your business slows down in tough economic times and exactly what you can do about it. If you take marketing and profitability seriously, you’ll consult this book every week, and your new guerrilla insights will soon be apparent on your profit and loss statement.
User Ratings and Reviews
4 Stars Guerrilla Marketing For Mortgage Brokers: You get what you put into it.
I came across this book in researching mortgage marketing strategies. Although I have implemented various practices from other books and magazines in my mortgage marketing strategy, this book offers a good amount of insight and value to any mortgage marketing strategy. The suggested marketing practices aren’t worth anything unless you implement and monitor them. The author consults on mid-to-long term marketing strategies to generate consistent business, which can strengthen and widen your mortgage lead and referral foundation. This book is worth the purchase and should be utilized as a valued reference.
1 Star Only for Dumb Monkeys
Being a Mortgage Broker, when I saw the title I thought it would be a good book for my industry – wrong! This is the second Guerilla series book I have purchased and I have been disappointed with both. The title mentioned more about the business of Mortgage Brokers than the text of the book. The author put a few Mortgage Buzz words in the text but it had no real meat for the Mortgage business or any business. If someone finds this book a good buy then they should not be in business for themselves since the content is just simple common sense. Also, the big turn off was when the author compared Marketing to ‘Good Sex.’ That statement alone shows he has no class! Instead of putting the book on my bookshelf, I put it where it belongs – the trash!
Tags: Guerrilla Marketing, loan origination business, mortgage lead, mortgage marketing strategies, Mortgage News
