Challenging Insanity!
“The definition of insanity is doing the same thing over and over again and expecting different results”. ~ Albert Einstein
Think about this quote for a second and ask yourself, does this quote apply to the way you run your …
Life?
Real Estate Business/Career?
Merry Christmas! And Happy Holidays
May your Christmas be filled with old and new happy memories. Take time to remember “The Reason for the Season” .
We look forward to new beginnings as 2009 approaches its retirement and 2010 brings new goals and aspirations.
Thank you for your interest in our site and we promise to making Hot Realty Tips and Marketing Tools For Real Estate better than ever!
Lighted Christmas Balls In Greensboro, North Carolina
Jonathan Smith and his family began to make lighted Christmas balls 12 years ago in Greensboro, NC. Now the majority of the neighborhood has joined in and created a beautiful spectacular showcase of lights for visitors to drive through in awe.
There is so much traffic at night that the neighborhood collects food for the local food banks. The Lighted Christmas Balls has sparked a block party around the making of the balls. A group of volunteers help disabled families make and lift the Christmas Balls to the sky.
The idea is spreading not only in Greensboro, NC but across the country. Go to Lighted Christmas Balls to learn more about the balls and even download a PDF on how to make your own and bring something creative and fun to your neighborhood.
Tags: Christmas, help your community, lighted Christmas balls
Charles Heflin on the “Future Shock” of Content Syndication
You may want to read Thomas Rozof’s commentary on Content Syndication first, then follow up with Charles Heflin’s view back here.
Their observations, research and developments are indeed revolutionary and ‘bleeding edge’.
Here is Charles Heflin’s view:
The facet of content syndication that blows my mind is its leveraging power.
There is no other single thing in Internet marketing that you can do that holds more leverage than content syndication.
Why?
In a SINGLE move you can (single being the KEY word)…
There is simply NO other more efficient action you can take in Internet marketing today that has more leverage, none. You can effectively narrow your marketing tasks down to simply writing educational, enlightening and entertaining content for your target audience, syndicate that content and watch as your target audience begins to arrive at your website in perpetually growing numbers.
No other form of Internet marketing is this easy and none is more powerful in terms of time spent to reward gained.
Of course to use this leverage you have to go through a paradigm shift in what you “thought” Internet marketing was all about. To use this leverage you must forget marketing and start being educational, enlightening and entertaining to the audience you wish to attract. Then this audience will seek out your wares, no selling required… Sales just happen.
It is a shift away from the “pitch” and into quality of information which leads to sales. Internet consumers are VERY wise these days. They base their judgment of what to buy based on trust and social mention. Consumers are savvy now; they know how to research to find the answers they seek… Are you going to be one that answers those questions in an educational, enlightening or entertaining way or are you just looking for a sale?
To harness the leverage of content syndication you MUST shift your thinking and forget about marketing. As you forget about marketing and focus on delivering quality content, marketing will happen for you automatically. How is this for counter intuitive?
Are you ready for some FUTURE SHOCK? … If not I suggest you get ready. It’s already here and Thomas and I (and our partners and staff) have spent over 4 years researching, testing and visiting Times Square, daily claiming our gold, which nobody else seems to notice… Honest, you should see OUR backpacks! (Read Thomas’ comments about the Times Square gold here.)
Selling To The Millennial Generation
Bridging the Age Groups will BOOST your Business!
The Millennial generation are those, 29 years of age or younger.
Knowing how different generations approach the world can affect your bottom line.
“Most people make a mistake in thinking that everyone views the world just like they do,” says Cam Marston, “but it’s not true. Depending on which generation you belong to, your wants and needs can be completely different.”
Understanding the differences between generations and then using that knowledge in your business can create customers for life.
The views and attitudes of the Millennial generation may look like this:
- Optimistic
- They’ve always been well-cared for.
- Group oriented. They travel in packs.
- Busy and stressed at a young age.
- Future is short term. Instant gratification.
- Raised as their parents’ friends.
- Not adolescents and not yet adults.
- Huge goals, but are clueless on how to achieve them.
- View adulthood as something they’ll get to later. The Millennial at 28 or 29 was the Baby Boomer at 21 years of age.
- Peer-to-peer interaction is important.
How to work with Millennial clients:
- Remember, you can’t look at someone who is 29 years old and think you remember what it was like to be that age and it should be similar. It’s not. Whatever you do must have an immediate application to them.
- “Before the end of this meeting, this is what I’ll do to help you.”
- “Before the end of this phone call, this is how working with me will benefit you.”
- Tailor your business for them. What you do must be unique for them.
- Show interest in them. Spend time with them. Answer questions. Become a non-stressful provider of information.
- Capitalize on the group mentality. Find one that is well respected (not your kid) and take him and a group of his friends out to lunch. Then have them fill out a simple questionnaire about themselves, what makes them different and what those differences would look like in a home. Then teach them. Make them the experts.
- Never sell to this group. Offer to help.
By:
Barney Johnson, is the Broker of Record for Re/Max Crossroads Realty Inc. in Toronto, Ontario, Canada. You can always contact Barney at TopReMax.ca
Tags: Millenial Generation
